Services - What We Do
ROI Metrics helps Amazon brands to rank higher and sell more, optimizing the powerful integration of Google and Amazon to boost profits.
Google Organic for Amazon
Drive Rankings and Maximize ROAS With Google Organic Search Placements
No Cost-Per-Click: A Game Changer for ROAS
Boost Amazon Rank With High Quality Traffic & Sales
Sustain Sales Growth With Organic Reach
Increase Trust With Customers & Amazon
Amazon listings on Google attract high-intent buyers without ongoing advertising expenses. This dramatically increases ROAS over time, as traffic and sales continue to grow without additional costs.
Boost Amazon Rankings & Sales With Google Organic Search Traffic
Traffic from Google Organic Search is a powerful catalyst for boosting your Amazon rankings. As more potential buyers click through Google to your Amazon listings, this increased engagement signals to Amazon that your products are highly relevant, trustworthy and sought-after. Consequently, this can lead to a significant rise in your product’s position within Amazon’s search results, making it more visible to a broader audience actively seeking products like yours.
No Cost-Per-Click: A Game Changer for ROAS
One of the most compelling benefits of using Google Organic Search to drive traffic to your Amazon listings is the absence of a cost-per-click model. Unlike paid advertising, where each visitor comes at a cost, organic traffic from Google is free and unlimited. Once your Amazon listings rank well on Google, you continue to attract high-intent buyers without ongoing advertising expenses.
Sustained Sales Growth With Organic Reach
The beauty of Google Organic Search lies in its long-term effectiveness. Once your Amazon listings achieve high rankings on Google, they continue to attract buyers consistently. This sustained visibility translates into continuous sales growth, without the need for constant investment in advertising. It’s a strategic approach that pays dividends in the long run, establishing a steady stream of traffic and sales.
Synergistic Impact on Amazon’s Performance Metrics
Google’s organic traffic not only increases your visibility and sales but also positively impacts other key performance metrics on Amazon. Higher traffic and sales volumes can lead to more reviews, better customer feedback, and increased seller ratings. These improvements further enhance your product’s appeal and trustworthiness on Amazon, creating a positive feedback loop (aka Amazon Flywheel Effect) that continuously drives your product’s success.
Leveraging Google’s Authority for Amazon Advantage
By ranking high on Google, your Amazon listings inherit a sense of trust and authority associated with Google’s brand. This perceived credibility can be a decisive factor for many buyers, leading to higher conversion rates and more robust sales performance on Amazon.
Leveraging Google Organic Search to enhance your Amazon listings is not just a strategy for increased visibility; it’s a comprehensive approach that boosts your Amazon rankings, drives sustained sales growth, and maximizes ROI through cost-effective traffic.
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Google Ads for Amazon
Launch, Boost & Scale With Precision Targeted Google Ads
More Sales, Higher Rankings, Lower TACoS
Significantly Lower CPC vs. Amazon Ads
Enhanced Optimization with Amazon Attribution
Retargeting for Increased Engagement and Conversion
The synergy of Google’s advertising power and Amazon’s marketplace dynamics provides a robust framework for long-term success, enabling Amazon brands to dominate their niches.
Better Ranking, More Sales, Lower TACoS
Utilizing Google Ads specifically tailored for your Amazon products can significantly boost your Amazon rankings. The increased traffic and sales generated from these ads signal to Amazon’s algorithm the popularity and relevance of your products resulting in higher placements in Amazon organic search results. With more sales and better rankings, TACoS is reduced, resulting in higher profits.
Enhanced Campaign Optimization with Amazon Attribution
With Amazon Attribution data, Google Ads campaigns can be continuously optimized with conversions and sales for data-driven optimization. Our proprietary integration systems enable us to fine-tune your campaigns for maximum effectiveness, ensuring every advertising dollar is well-spent.
10% Brand Rebate Bonus (BRB)
An added financial benefit of using Amazon Attribution with Google Ads is the 10% rebate on sales generated from external traffic. This incentive not only offsets some advertising costs but also makes the investment in Google Ads more attractive, enhancing the overall ROAS.
Retargeting for Increased Engagement and Conversion
Google Ads retargeting capabilities are a game-changer. By engaging past visitors across Google Search, Display, and YouTube networks, you maintain top-of-mind awareness among potential buyers. This repeated exposure increases the likelihood of converting interest into sales on Amazon, particularly for customers who are in the consideration phase of their buying journey.
Data-Driven Insights for Continuous Improvement
The measurable nature of Google Ads campaigns allows for continuous refinement and improvement. With optimization rules informed by Amazon Attribution data, we identify high-performing keywords and targets, optimize ad spend, and adapt strategies to maximize ROAS.
